Viagra: The Little Blue Pill That Changed the World — Season 1
About this season
Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
Episodes (3)
1. The Hard Science
Aired 11 August 2022 • 42 min
In England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.
2. The Hard Sell
Aired 11 August 2022 • 44 min
The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?
3. The Hard Truth
Aired 11 August 2022 • 48 min
In 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.