Viagra: The Little Blue Pill That Changed the World — Season 1, Episode 2: The Hard Sell
Documentary • 44 min • 1 season, 3 episodes • ★ 6.5/10
Episode synopsis
The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?
About Viagra: The Little Blue Pill That Changed the World
Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.