About this season
Small-scale British food and drink producers get the opportunity to pitch their products to Aldi. They include an ambitious sauce-maker, a pie-making perfectionist, and two young hopefuls who think insects are the future of food.
Episodes (6)
1. Dinnertime
5.0Aired 2 April 2024 • 44 min
Six artisan food makers pitch their products to Aldi, from a multicoloured burger to Stormzy's favourite dinner re-imagined as a ready meal. Only one will make it onto the shelves.
2. Bakery Week
4.0Aired 9 April 2024 • 44 min
More hopefuls pitch their unique foods to Aldi. It's bakery week. Only one product will be chosen. Novelty bread maybe? Or edible raw cookie dough!? Very flaky Jamaican pastries?
3. Party
5.0Aired 16 April 2024
It's party time, and the six artisans come bearing quirky charcuterie, boozy dessert sauces, Syrian halloumi and fruity fizz.
4. Sweets
Aired 23 April 2024
Makers of a cocoa-free bar, a protein chocolate that promises to make the consumer more beautiful, super-strong CBD gummies and a toffee cauldron that gives a modern take on a traditional sweet pitch to Aldi executives in hopes of getting their products on the shelves in store.
5. World Food
5.0Aired 30 April 2024
Aldi look for the next world-food sensation, from Filipino ketchup to jackfruit mutton, Nigerian puff puff - 'like donuts, but better' - and a fiery soul food 'love dust'
6. Healthy and Wholesome
4.0Aired 7 May 2024 • 47 min
A protein ball called Dung, a low-sugar granola butter, and a healthy ginger beer with a kick are three of the products pitching to go on Aldi shelves across the country.