America's Next Great Restaurant — Season 1, Episode 3: Episode 3
60 min • 1 season, 9 episodes • ★ 10.0/10
Episode synopsis
The remaining nine contestants arrive at a Chipotle restaurant, not sure what to expect. They're met by Bobby and Steve; clearly, this isn't a lunch date. Steve, the founder of Chipotle, explains the vision behind his restaurant chain, "food with integrity." Steve believes that just because food is served fast doesn't mean it has to be a "fast-food experience." In addition, Steve notes that all restaurant owners should have the experience of working behind the counter, and should be able to deliver top-notch customer service. To illustrate his point, today's challenge is handling the lunch crowd at Chipotle. The investors are keeping an eye out for the contestants who can work effectively in a high-pressure environment.
About America's Next Great Restaurant
America's Next Great Restaurant is an NBC reality television show featuring contestants pitching restaurant ideas to a panel of judges, where the winner receives financial backing for their restaurant concept.