About this season
Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
Episodes (10)
1. Australia
Aired 18 March 2009
In this episode : How Do You Sell: Australia, The Pitch: Nuclear Power, Ad of The Week: CareerBuilder.com
2. Oral Care
Aired 25 March 2009
In this episode : How Do You Sell: Oral Care, Ad of The Week: Witchery Mens, The Pitch: Don Bradman
3. Bottled Water
Aired 1 April 2009
In this episode : How Do You Sell: Bottled Water, Ad of The Week: Fake Internet Ads, The Pitch: Ice to Eskimos
4. Petrol
Aired 8 April 2009
In this episode : How Do You Sell: Petrol, Ad of The Week: Damage Control, The Pitch: Synchronised Swimming for Aussie Men
5. Weight Loss
Aired 15 April 2009
In this episode : How Do You Sell: Weightloss, Ad of The Week: Sexual Abuse, The Pitch: The GFC's effect on CEOs
6. Breakfast Cereal
Aired 22 April 2009
In this episode : How Do You Sell: Breakfast Cereal, Ad of The Week: The Million Project, The Pitch: Cosmetic Surgery for Children
7. Tobacco
Aired 29 April 2009
In this episode : How Do You Sell: Tobacco, Ad of The Week: Cruelty to Actors, The Pitch: Bring 2012 Olympics to Australia
8. Yourself
Aired 6 May 2009
In this episode : How Do You Sell: Yourself, Ad of The Week: Coca Cola's Health Claims, The Pitch: Cane Toads For Pets
9. Meat
Aired 13 May 2009
In this episode : How Do You Sell: Meat, Ad of The Week: Speight's Beer, The Pitch: Fat Pride
10. Hamburgers
Aired 20 May 2009
In this episode : How Do You Sell: Hamburgers, Ad of the Week: GE sexy mine workers, The Pitch: Make Australians give up their public holidays