About this season
The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
Episodes (4)
1. Star Trek
8.4Aired 25 May 2018 • 44 min
Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
2. Transformers
7.3Aired 25 May 2018 • 46 min
Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
3. LEGO
7.8Aired 25 May 2018 • 45 min
From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
4. Hello Kitty
8.7Aired 25 May 2018 • 43 min
With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.