Business Nightmares with Evan Davis — Season 1, Episode 2: Marketing Mess-ups
Documentary • 30 min • 1 season, 3 episodes
Episode synopsis
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
About Business Nightmares with Evan Davis
Even the world's top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities,