Basketball: A Love Story — Season 1, Episode 37: NBA: It's Fantastic
Documentary • 12 min • 1 season, 62 episodes • ★ 7.3/10
Episode synopsis
Former NBA commissioner David Stern is profiled, and the Stern era - considered to be the time in which the NBA's popularity exploded - is explored. One thing that helped: the star-studded "NBA: It's Fantastic" advertisement campaign.
About Basketball: A Love Story
'Basketball: A Love Story' is a series of 62 interconnected short stories that creates a vibrant mosaic of the game, featuring 165 exclusive interviews. The cast encompasses basketball's most prominent figures and explores the complex nature of love as it relates to the game.