About this season
The five-part docuseries covers the rise and influence of hip-hop label Ruff Ryders, which managed acts like DMX, Eve and The Lox and was founded by siblings Joaquin, Darin and Chivon Dean.
Episodes (5)
1. Origin Story
Aired 12 August 2020
"Waah" survives poverty, violence and hustling on the streets of New York and sets his sites on making it in the music business. He founds Ruff Ryders and signs his first artist, DMX, known for rapping and robbing in Yonkers.
2. The Rise of Ruff Ryders
Aired 19 August 2020
The Deans build Ruff Ryders at Powerhouse Studios in Yonkers; DMX signs with Def Jam and makes history releasing two multi-platinum albums in one year. DMX and Ruff Ryders revolutionize hip-hop with the sound of the street.
3. Money, Power, Respect
Aired 19 August 2020
With an Interscope distribution deal, the Deans expand Ruff Ryders, signing Eve, Drag-on and The Lox; Waah launches a lifestyle brand and national motorcycle chapters. As Ruff Ryders soar, fame takes a steep toll on DMX.
4. Ryde or Die
Aired 26 August 2020
Ruff Ryders and Cash Money join forces for an historic tour. The tour sells out, but a key sponsor bails, leaving the Deans to bankroll the venture. At the peak of Ruff Ryders' success, Dee nearly dies in a highspeed crash.
5. Ruff Ryders Forever
Aired 26 August 2020
Ruff Ryders reels after Dee's crash. Waah manages talent exodus, contraction of music biz, and expands lifestyle brand. He reboots the label, focuses on the next generation of rappers, bikers and giving back to the community.