Doc Zone — Season 1, Episode 1: How the Kids Took Over
Documentary • 60 min • 9 seasons, 224 episodes
Episode synopsis
The fight for your children's money & influence. In the last 10 years, corporations have doubled what they spend marketing to your children. It's no wonder. Children influence 62% of family purchases - everything from snack food to cameras to cars. Kids under twelve are at the epicentre of consumer culture.
About Doc Zone
Doc Zone is the flagship documentary series of CBC Television. It features both independently produced and in-house productions. It is presented by author, actor and playwright Ann-Marie MacDonald.