PitchMen — Season 1, Episode 8: Digging for Dollars
Documentary • 60 min • 2 seasons, 22 episodes • ★ 8.0/10
Episode synopsis
Billy re-vamps the ad for one of his most successful products - the Awesome Auger - whose inventor lost his legs in a harrowing plane crash. Then, the first ever infomercial for affordable health insurance: Billy and his family pitch "iCan".
About PitchMen
PitchMen is a docudrama television program produced for the Discovery Channel in the United States. The show followed infomercial producers and talent Billy Mays and Anthony "Sully" Sullivan as they attempted to sell various inventions through direct-response marketing, mainly through Telebrands, one of the largest direct response/infomercial companies. The series was narrated by Thom Beers. Each episode typically focused on two different products.