Inside the Superbrands — Season 1, Episode 5: Warburtons
Documentary • 47 min • 1 season, 8 episodes
Episode synopsis
Helen Skelton goes behind the scenes of Warburtons, and discovers how the UK's bestselling bakery brand make their classic loaf, and meets the team rising to the challenge of counting crumpet holes to ensure perfection.
About Inside the Superbrands
Helen Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers.