RISING — Season 1, Episode 5: Global Branding Through Smart Farming - Hiroki Iwasa

Episode synopsis

Agriculture in Japan faces many issues including an aging and declining workforce. Hiroki Iwasa, the representative of a farming corporation, is trying to change the industry. Using smart agriculture, he is revolutionizing strawberry production to grow luxury fruit selling for 1,000 yen each. By transforming farmers' experience and intuition into concrete data controlled by computer, he has built a system allowing all farmers to efficiently cultivate high quality produce. We follow his efforts to turn Japanese agriculture into a world-leading industry.

About RISING

Going beyond the horizon. Meet Japan's entrepreneurs whose innovative thinking is changing traditional mindsets in their various fields of work.

More episodes from Season 1

• E1Inbound Tour Operator - Kentaro Suda
• E2Super Helidoctor - Makoto Kobayashi
• E3Calligrapher with Down Syndrome - Shoko Kanazawa
• E4Sake Evangelist - Kosuke Kuji
• E6Saving the World with Euglena - Mitsuru Izumo
• E7Incubating a More Active Life for Senior Citizens - Mio Katagiri
• E8Taking Affordable Medical Testing to the World! - Takashi Kawazoe
• E9Conveying Japan's Craft Heritage to Children
• E10The Mascot Matriarch - Hiromi Kano
• E11Trawler to Table via Tablet in No Time - Masanari Matsuda
• E12Towards a Fulfilling Society for All - Takako Yamada
• E13Cultivating Sushi Chefs - Makoto Fukue