RISING — Season 1, Episode 9: Conveying Japan's Craft Heritage to Children

Episode synopsis

With many traditional Japanese crafts facing decline, Rika Yajima founded a brand seeking to preserve such artisanship in a novel way: offering traditionally made goods aimed at children and babies. Combining aesthetic refinement with functionality, her range includes baby clothes given anti-UV, insect-repellent and thermal properties by ancient indigo-dyeing techniques; and the "unspillable" dishware series, featuring bowls with an inner ridge to help children nudge food onto their spoons.

About RISING

Going beyond the horizon. Meet Japan's entrepreneurs whose innovative thinking is changing traditional mindsets in their various fields of work.

More episodes from Season 1

• E1Inbound Tour Operator - Kentaro Suda
• E2Super Helidoctor - Makoto Kobayashi
• E3Calligrapher with Down Syndrome - Shoko Kanazawa
• E4Sake Evangelist - Kosuke Kuji
• E5Global Branding Through Smart Farming - Hiroki Iwasa
• E6Saving the World with Euglena - Mitsuru Izumo
• E7Incubating a More Active Life for Senior Citizens - Mio Katagiri
• E8Taking Affordable Medical Testing to the World! - Takashi Kawazoe
• E10The Mascot Matriarch - Hiromi Kano
• E11Trawler to Table via Tablet in No Time - Masanari Matsuda
• E12Towards a Fulfilling Society for All - Takako Yamada
• E13Cultivating Sushi Chefs - Makoto Fukue