Ukiyoe EDO-LIFE — Season 1, Episode 3: The Series Summer Outfits by Kitagawa Utamaro
Documentary • 5 min • 4 seasons, 45 episodes
Episode synopsis
At dusk in summer, a woman is absorbed in reading a letter. This chic lady is actually an advertisement model for Mitsui Echigoya, one of the top kimono fabric stores in Edo.
About Ukiyoe EDO-LIFE
Centuries ago, Tokyo was known as Edo. More than a million people enjoyed life in this small but abundant city. They live on in ukiyo-e woodblock prints. Each episode is a deep dive into a single print, and an exploration of the soul of Old Tokyo. We examine works by artists like Hokusai and Hiroshige not just for their aesthetic and historical value, but for the stories they tell of everyday life. That is how the people of Edo themselves enjoyed this mass-produced medium.