Television — Season 1, Episode 12: The Selling of the President
Documentary • 45 min • 1 season, 13 episodes • ★ 8.0/10
Episode synopsis
The medium's revolutionary effect on the business of electioneering around the world, with politicians being taught how to maximise their television appeal, and image replacing issues as the key vote-catcher. (The Guardian)
About Television
Exhaustive 13-part survey of the television medium from its hesitant beginnings in the 1920s to the multi-million dollar extravaganzas of today and the cable and satellite technologies of the future [relative to 1985]. Tackling the medium as a worldwide phenomenon, the series examines each of the principal areas of programming - news, drama, documentaries, and light entertainment - and the unique impact of "live" coverage.