Sneaker Wars: Adidas V. Puma — Season 1
The tangled rivalry that shaped sports.
20253 episodes7.8/10 (8 votes)
About this season
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
Episodes (3)
E1
1. A Rivalry Begins
Aired 24 September 2025 • 41 min
The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.
E2
2. From the Courts to the Streets
Aired 24 September 2025 • 41 min
Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
E3
3. Win at All Costs
Aired 24 September 2025 • 42 min
Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.