Big Vape: The Rise and Fall of Juul — Season 1, Episode 2: First Impressions
Documentary • 44 min • 1 season, 4 episodes • ★ 6.9/10
Episode synopsis
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.
About Big Vape: The Rise and Fall of Juul
In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.