
The Influencer — Season 1
The battle of 77 influencers.
About this season
South Korean influencers compete with one another to determine who has the most influence over social media, a realm where one's reach equals power and status. On platforms where attention is currency, these influencers who have captivated the masses will enter a survival of the fittest to find the one true content creator who generates the biggest buzz - by any means necessary.
Episodes (7)

1. Worth
3.3Aired 6 August 2024 • 81 min
From a TikToker with 27 million followers to iconic YouTubers, top influencers compete to prove their worth. First task: Survive the likes and dislikes!

2. Influence
Aired 6 August 2024 • 62 min
The next livestreaming challenge demands every ounce of their influence to survive, keeping viewers entertained for 60 minutes by any means necessary.

3. Strategy or Luck
Aired 6 August 2024 • 61 min
Panic and emotions run high as remaining influencers take desperate measures to engage followers in the live chat — some even shedding real tears.

4. Gaze
Aired 6 August 2024 • 57 min
What makes a thumb-stopping photo? Using their expertise, the pairs scramble to create the perfect shot that will win the gaze of 100 random evaluators.

5. Proof
Aired 13 August 2024 • 64 min
As unexpected results ensue, pairs clash over their photos — will exposing more skin work? In round four, influencers must earn each other’s respect.

6. All In
Aired 13 August 2024 • 54 min
All skills are tested before the final round: creating a post that generates the most buzz and wage bets on trending content. Who will make the final four?

7. The Influencer
Aired 13 August 2024 • 67 min
It’s time for the ultimate showdown: Win over a live audience and attract the most fans. Who will be crowned Korea’s top influencer?