A Virtuous Business — Season 1
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
About this season
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
Episodes (12)
1. Episode 1
10.0Aired 12 October 2024 • 75 min
Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.
2. Episode 2
10.0Aired 13 October 2024 • 75 min
Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.
3. Episode 3
Aired 19 October 2024 • 66 min
Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.
4. Episode 4
Aired 20 October 2024 • 68 min
In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.
5. Episode 5
Aired 26 October 2024 • 70 min
Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.
6. Episode 6
Aired 27 October 2024 • 71 min
After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.
7. Episode 7
Aired 2 November 2024 • 72 min
Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.
8. Episode 8
Aired 3 November 2024 • 71 min
Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.
9. Episode 9
10.0Aired 9 November 2024 • 70 min
After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.
10. Episode 10
Aired 10 November 2024 • 71 min
Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.
11. Episode 11
Aired 16 November 2024 • 70 min
Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.
12. Episode 12
Aired 17 November 2024 • 69 min
Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.