Buy It Now — Season 1, Episode 11: The Panel Get Grilled

Episode synopsis

Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 different entrepreneurs. A fiery cooking appliance, a fashionably safe tech device, a blister-proof product, and a plunger with personality compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

About Buy It Now

JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.

More episodes from Season 1

• E1The Panel Gets Dirty
• E2The Bug Scream
• E3Turning Up the Spice
• E4Lions and Ducks and Skunks, Oh My!
• E5Tony Pops Off
• E6JB Gets Stuck in the Middle Seat
• E7A Shocking Game of Golf
• E8The Legacy of Porkchop
• E9The Panel Meet Dua Leafa
• E10The Panel Get Confused - And They Like It
• E12Jamie Gets Buff
• E13The Panel Find Their Haven in the Woods