Buy It Now — Season 1, Episode 6: JB Gets Stuck in the Middle Seat

Episode synopsis

Host JB Smoove welcomes fashion mogul Christian Siriano, Ring Doorbell creator Jamie Siminoff, and Amazon executive Carmen Nestares to hear pitches from 5 different entrepreneurs. A retro tech device, a curious travel accessory, a sweet new food, an AI-powered beauty tool, and a lifetime cleaning product compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.

About Buy It Now

JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.

More episodes from Season 1

• E1The Panel Gets Dirty
• E2The Bug Scream
• E3Turning Up the Spice
• E4Lions and Ducks and Skunks, Oh My!
• E5Tony Pops Off
• E7A Shocking Game of Golf
• E8The Legacy of Porkchop
• E9The Panel Meet Dua Leafa
• E10The Panel Get Confused - And They Like It
• E11The Panel Get Grilled
• E12Jamie Gets Buff
• E13The Panel Find Their Haven in the Woods