About this season
It follows rags-to-riches CEO Noreen Alfonso who is out to take revenge on the people who have wronged her. She stakes her claim as a new beauty industry player, tearing down the empire that her enemies have built. Alfonso goes head-to-head against a crass but famous on social media CEO Shari de Jesus, who is being mentored by a powerful industry veteran Velma Imperial. But as she tears her opponent down on social media and they destroy each other's personal lives, it becomes evident that an invisible player is responsible for the bloodshed happening amidst the ongoing beauty wars.
Episodes (44)
1. The Formula of Success
Aired 16 June 2025 • 39 min
A young beauty entrepreneur, Noreen Alfonso, discovers that beauty influencer Shari de Jesus has stolen her serum formula.
2. The Formula of Clout-Chasing
Aired 17 June 2025 • 32 min
Noreen succeeds in getting the attention of Velma Imperial, the head of the beauty empire that is Velma Beauty.
3. The Sweet Girl Attitude
Aired 18 June 2025 • 25 min
Velma finally offers Noreen a job at Velma Beauty—a dream she once shared with her late sister, Helena.
4. The Formula of Revenge
Aired 19 June 2025 • 24 min
Noreen sets out to destroy Shari, with the help of an unexpected ally.
5. The Art of Beauty War
Aired 23 June 2025 • 29 min
Tension begins to rise at Velma Beauty as Noreen finally gets in after challenging Shari – with Velma’s own approval.
6. The Newbie vs the Royalty
Aired 24 June 2025 • 21 min
Noreen and Shari go head-to-head in a fierce battle to win a coveted partnership with an international star.
7. Back to the Land of Beauty
Aired 25 June 2025 • 23 min
The clash between Noreen and Shari intensifies as they travel to South Korea with Alex to secure a crucial deal – unaware that Shari has a very different plan in store for Noreen.
8. Not-So-Beautiful Problems
Aired 26 June 2025 • 22 min
While fixing the mess Shari caused, Noreen discovers that Tara Park – the very reason they came to South Korea – is missing.
9. Beauty and Madness
Aired 30 June 2025 • 23 min
Velma revisits a painful truth about her marriage to Eddie.
10. The Face of Beauty
Aired 1 July 2025 • 22 min
A planned collaboration takes a shocking turn as Noreen and Shari come face-to-face with something far more personal than business.
11. Sneaky Little Brat
Aired 2 July 2025 • 21 min
As fallout from the leaked dashcam video grows, Noreen demands the truth from Shari – igniting a personal clash.
12. Scandal
Aired 3 July 2025 • 24 min
Velma moves steps ahead as a public scandal threatens to drag her empire into the spotlight.
13. And the Winner is...
Aired 7 July 2025 • 25 min
Noreen and Tara plot to turn Shari’s own game against her — to teach her a lesson she won’t forget.
14. The Q & A
Aired 8 July 2025 • 23 min
Shari’s moment takes a turn when Noreen shows up with a challenge she can’t ignore.
15. Circle of Untrust
Aired 9 July 2025 • 23 min
An unexpected breach forces Velma to suspect everyone in her circle.
16. Divide and Conquer
Aired 10 July 2025 • 26 min
Velma’s legacy is called into question as Noreen urges her to fight back — setting the stage for a showdown that could reshape the empire.
17. Secrets and Blood
Aired 14 July 2025 • 24 min
Noreen and Gardo uncover a clue from the past, but when Migoy starts to ask questions, the truth becomes harder to hide.
18. Dressed to Kill
Aired 15 July 2025 • 22 min
As the empire threatens to replace her, Velma promises to pause for a while, only to prepare for a comeback that no one sees coming.
19. Blast
Aired 16 July 2025 • 21 min
Migoy faces a deadly turn after a sudden explosion.
20. Aftershock
Aired 17 July 2025 • 21 min
In the aftermath of destruction, Noreen must decide what to believe–and who to trust.
21. Pretty When It Hurts
Aired 21 July 2025 • 21 min
As Velma’s accusations escalate, Shari finally explodes–bringing up the past, and the cruel truth behind Velma’s so-called legacy.
22. Vanity
Aired 22 July 2025 • 22 min
Velma must choose between damage control or destruction, but Eddie’s next words might make that decision for her.
23. The Gloss of Guilt
Aired 23 July 2025 • 20 min
Shari tries to walk away, but the weight of the truth–and Noreen’s stare–pulls her back in.
24. Unfiltered
Aired 24 July 2025 • 24 min
The truth is finally spoken – but it weighs heavy on both Shari and Noreen.
25. Glamour and Grief
Aired 28 July 2025 • 20 min
Noreen hears what she’s known all alone but saying it out loud is a different kind of pain. As she falls apart, Migoy holds her together.
26. Camera-Ready Confession
Aired 29 July 2025 • 20 min
Shari goes live, and Velma watches, helpless, as everything begins to unravel.
27. Contoured Chaos
Aired 30 July 2025 • 22 min
Shari’s rebellion puts Velma’s name, brand, and legacy at risk.
28. Queenmaker
Aired 31 July 2025 • 21 min
In the middle of uncertainty, Noreen finds herself at a crossroads: one that could lead her straight into power.
29. Dethroned
Aired 4 August 2025 • 22 min
Velma is forced to face the consequences as she’s escorted out of the empire she built. But even in defeat, she refuses to stay down.
30. Lament
Aired 5 August 2025 • 20 min
Shari’s worries turn into panic when she learns what Noreen and Migoy just witnessed.
31. The Night of Fallen Beauty
Aired 6 August 2025 • 20 min
Velma faces her reflection – and the past. As the night deepens, long-buried memories and truths begin to resurface.
32. Who is Marie Armani?
Aired 7 August 2025 • 21 min
An unexpected truth surfaces as Noreen faces someone who’s been hiding in plain sight.
33. High Heels, High Stakes
Aired 11 August 2025 • 20 min
Noreen walks into Velma Beauty with unwavering resolve, marking the start of a turning point in the fight for power and justice.
34. Tears in the Tiara
Aired 12 August 2025 • 20 min
Velma opens the door to Shari and Kriselda, their tense arrival sparking a confrontation that shakes her to the core.
35. Serene
Aired 13 August 2025 • 20 min
Shari visits her mother, leading to an emotional exchange that breaks down old walls and rekindles their bond.
36. Full Circle
Aired 14 August 2025 • 22 min
A signal from Velma sets Noreen's plan into motion – back to where it all began.
37. The Gilded Plot
Aired 18 August 2025 • 20 min
Velma and Noreen work in secret, aligning their next move as the event unfolds around them.
38. Condemned
Aired 19 August 2025 • 21 min
Shari’s world shakes under suspicion, while Noreen steps in with a game-changing move.
39. Beauty Gambit
Aired 20 August 2025 • 21 min
Noreen and Shari confront each other in captivity, revealing a tension deeper than their feud.
40. Faultline
Aired 21 August 2025 • 21 min
Shari receives news that forces her to reconsider who her real enemies are.
41. The Perfume and the Poison
Aired 25 August 2025 • 22 min
Shari fights to clear her name, but Eddie makes the game more dangerous.
42. Unyielding
Aired 26 August 2025 • 28 min
Noreen’s path forward becomes clearer when Eva gives her more than comfort.
43. In the Flesh, In the Power
Aired 27 August 2025 • 23 min
The silence ends when Velma makes her presence known.
44. There is No Formula
Aired 29 August 2025 • 27 min
Noreen finds herself at the center of Eddie’s unraveling, as the final game begins and the cost of beauty demands everything.