About this season
Two famous consumer brands, leading rivals in their field, go head-to-head for our money. Why do we love them so much? And who’s best?
Episodes (4)
1. Nando's vs KFC
Aired 3 March 2026 • 47 min
Kate Quilton explores the battle for our taste buds in a fiery look at flavour, fandom and the billion-pound fight to win the chicken wars.
2. Aldi vs M&S
Aired 10 March 2026 • 47 min
It's posh versus upstart. From cakes to wine, Kate Quilton explores the ultimate British supermarket showdown. This isn't just any supermarket turf war... this is Aldi vs M&S.
3. Primark vs John Lewis
Aired 10 April 2026 • 47 min
From homeware to beauty to online, in a contest of penny-pinching power versus posh polish, how did Primark's bargains muscle in on John Lewis's bougie turf?
4. Cadbury vs McVitie's
Aired 14 April 2026
Kate Quilton peers into the cookie jar to look at the rivalry between the confectioners. She takes in the development of new products, the shrinking of existing ones, and how the contest for publicity takes in everything from the cake-v-biscuit debate and drumming gorillas. Kate also looks at how McVitie's are reinventing the Jaffa Cake, while Cadbury are leaning into collaborations with Biscoff, Oreo and Daim to extend their Dairy Milk empire