Gruen Sweat — Season 1, Episode 3: Episode 3
Talk • 30 min • 1 season, 4 episodes
Episode synopsis
This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike.
About Gruen Sweat
The team that brought you The Gruen Transfer, Gruen Planet and Gruen Nation is proud to bring you Gruen Sweat. Host Wil Anderson and regulars Todd Sampson and Russel Howcroft will be joined by guest panellists as they commentate on the brandtathlon better known as London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.