About this season
Even the world's top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities,
Episodes (3)
E1
1. Doomed Designs
Aired 9 May 2011
Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.
2
E2
2. Marketing Mess-ups
Aired 16 May 2011
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
3
E3
3. Disastrous Decisions
Aired 19 May 2011
With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.