Heels in the Hay — Season 1
Twelve city influencers trade their luxurious urban lives for the harsh reality of the Dutch countryside. No filters and no oat milk cappuccinos - just early mornings, dirty hands, and fierce competit
About this season
Twelve city influencers trade their luxurious urban lives for the harsh reality of the Dutch countryside. No filters and no oat milk cappuccinos - just early mornings, dirty hands, and fierce competition. They discover that farm life holds more hidden challenges than they ever imagined. Which city dweller will hold their ground? One thing is certain: it won’t be a picture-perfect scene...
Episodes (9)
1. From Selfie to Stable
7.0Aired 24 April 2025 • 50 min
Upon arrival, things kick off right away. Dairy farmer Pier Jan puts the influencers straight to work shoveling manure, and if that wasn't bad enough, they'll also have to sleep in a hay barn for the next few days. In the countryside, you eat what's on the table. But while cooking with the locals, tensions within the group flare up almost immediately. And that leads to a fiery first elimination.
2. Heels in the Ditch
8.0Aired 24 April 2025 • 50 min
After the first influencer has been sent home, it's straight back to hard work on the dairy farm. And that hard work isn't for everyone, especially when you have to get up at six in the morning. Luckily, there's also room for some countryside fun. The influencers dive into an ancient Frisian tradition: fierljeppen, with hilarious results.
3. Versace in the Fishes
8.0Aired 24 April 2025 • 49 min
The group is thinning out and the tension is palpable. They can leave the smell of manure behind and go to Urk, with a layover in Harlingen. It's not just the smell of fish they find unpleasant - the atmosphere also hits an all-time low, with one even threatening to quit the game. Will Sunday bring some peace? And will Urk's deeply religious community approve of the influencers' fashion choices?
4. Something smells Fishy
8.0Aired 1 May 2025 • 49 min
Sunday has left the influencers overwhelmed. What will the new week in Urk bring them, besides an abundance of fish? The 'fish-fluencers' are hit with a big surprise, which some handle better than others. Alongside the heavy and often dirty work, there's another countryside tradition with a special prize up for grabs. This coveted reward will raise the stakes for the next elimination...
5. Pearls before Swines
8.0Aired 1 May 2025 • 48 min
From fish to pigs, and that takes some getting used to. Because which smell is worse for city influencers? After sleeping on a ship, they're back to sleeping in a barn. Farmer Erik's assignments prove to be challenging and one participant struggles with the pigs for personal reasons. Will Farmer Erik show understanding, or will the rest of the group dig in their heels?
6. From Twerking to Clog Dancing
8.0Aired 8 May 2025 • 46 min
7. From TikTok to Cluck Cluck
8.0Aired 15 May 2025 • 49 min
8. The Final
7.0Aired 22 May 2025 • 48 min
9. Episode 9
7.0Aired 12 June 2025 • 39 min