About this season
Boardrooms and bust-ups in Britain's toughest job interview. Who's all talk and who can deliver?
Episodes (2)
E1
1. Lapland
Aired 29 December 2025 • 58 min
He’s made a list, he’s checking it twice, now Lord Sugar is about to find out which 12 celebrities are naughty or nice as they raise some sweet dough for Children in Need.
E2
2. London
Aired 30 December 2025 • 58 min
After a festive trip to Lapland, 12 famous faces sled back to London to pitch their Christmas biscuits to supermarket giants and retailers in aid of Children in Need.