The Profit Season 4 poster

The Profit — Season 4

201620 episodes8.1/10 (30 votes)

About this season

When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he’s successfully turned around over 100 companies. Now he’s bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting millions of dollars of his own money on the line. In each episode, Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.

Episodes (20)

Farrell's Ice Cream Parlour Restaurants
E1

1. Farrell's Ice Cream Parlour Restaurants

Aired 23 August 2016 • 45 min

The fourth season begins with the revival of a well-known restaurant chain that didn't turn out like two business partners planned.

Dilascia
E2

2. Dilascia

Aired 30 August 2016 • 45 min

The Soup Market
E3

3. The Soup Market

Aired 6 September 2016 • 45 min

A Milwaukee-based chain of soup restaurants needs professional help after its co-owner's sudden passing.

Flex Watches
E4

4. Flex Watches

Aired 13 September 2016 • 45 min

A charity-centric watch business suffers from a rushed process, unfocused branding and emotional baggage.

Honest Foods
E5

5. Honest Foods

Aired 20 September 2016 • 45 min

A Chicago catering company needs help after suffering a steep drop in sales and an owner who vents his frustration on the employees.

Murchison-Hume
E6

6. Murchison-Hume

Aired 27 September 2016 • 45 min

The owner of a cleaning product line is putting her business at risk with aristocratic marketing, high prices, and an unwillingness to face reality.

Pacific Hospitality
E7

7. Pacific Hospitality

Aired 4 October 2016 • 45 min

A Los Angeles furniture company struggles with old inventory and quality control.

Tea2Go
E8

8. Tea2Go

Aired 11 October 2016 • 45 min

A father and son with a broken relationship are leading their tea shop franchise into dangerous territory. If Marcus can't get them to separate their business and personal lives, tea time will be over... for good.

Bowery Kitchen Supplies
E9

9. Bowery Kitchen Supplies

Aired 18 October 2016 • 45 min

A beloved kitchen supply store in Manhattan faces extinction after its owners' divorce. If Marcus can't figure out a way to get them working together, the deal may go up in smoke.

Los Gemelos
E10

10. Los Gemelos

Aired 22 November 2016 • 45 min

A Mexican-American's tortilla business is being decimated by big competitors. Marcus will team up with George Lopez and the owner to develop products and make this American dream a reality.

Susana Monaco
E11

11. Susana Monaco

Aired 29 November 2016 • 45 min

Marcus helps a Manhattan-based fashion designer who is failing because she lets her family and co-workers overpower her.

Swim by Chuck Handy
E12

12. Swim by Chuck Handy

Aired 6 June 2017 • 45 min

A family-run swimwear company struggles to connect with consumers due to poor leadership, outdated designs, and misguided processes.

Windward Boardshop
E13

13. Windward Boardshop

Aired 13 June 2017 • 45 min

A Chicago snowboard shop goes downhill after its owners try to expand too quickly and stop communicating with one another.

Ashtae Products
E14

14. Ashtae Products

Aired 20 June 2017 • 45 min

Marcus helps a family-owned hair care company that reached a breaking point because of the father's costly side projects.

Overtone Acoustics
E15

15. Overtone Acoustics

Aired 27 June 2017 • 45 min

Marcus helps a sound-proofing company, started by two best friends, which has so little cash they must rely on unpaid volunteers.

Bodhi Leaf Coffee Traders
E16

16. Bodhi Leaf Coffee Traders

Aired 11 July 2017 • 45 min

Marcus helps a California entrepreneur who went all-in on a coffee business with no prior experience and got in over his head.

Hip Pops
E17

17. Hip Pops

Aired 18 July 2017 • 45 min

Marcus helps a gelato popsicle company whose owner jumped the gun by starting a franchise business and now suffers from a waning work ethic.

Zoe's Chocolate Co.
E18

18. Zoe's Chocolate Co.

Aired 25 July 2017 • 45 min

A family-owned chocolate shop was started by three siblings in support of their chocolatier father; despite circumstances becoming desperate, the family is resistant to change.

Top 10 Rules for Success
E19

19. Top 10 Rules for Success

Aired 1 August 2017 • 45 min

Marcus Lemonis shares his top 10 most important rules for success while sharing key moments of past episodes.

Marijuana Millions
E20

20. Marijuana Millions

Aired 8 August 2017 • 45 min

Marcus Lemonis travels throughout California, where a new law will soon allow any adult to buy cannabis legally, and profiles several pot entrepreneurs, from small-scale startups to multi-million-dollar ventures.

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