About this season
Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.
Episodes (10)
1. Episode 1
Aired 13 October 2021
We return with a jab at the vaccine rollout. The Pitch gets a shot in the arm, and The Simpsons are on the catwalk for Balenciaga - as if they need the D'oh. Wil is joined by Todd, Russel, Dee Madigan and Sunita Gloster.
2. Episode 2
Aired 20 October 2021
We unbox the world of online delivery and unravel the breakfast of your nightmares. Our pitch agencies take on the challenge of homeschooling. Wil, Todd, and Russel are joined by Christina Aventi and Karen Ferry.
3. Episode 3
Aired 27 October 2021
We're paying out online gambling. Plus the Pitch makes an each-way bet on abolishing the states. And when did fresh ads for fresh breath get so extra? Wil, Todd and Russel are joined by Carolyn Miller and Dee Madigan.
4. Episode 4
Aired 3 November 2021
Facebook goes meta, car companies go electric and an insurance company dances into international controversy. Plus a pitch worthy of the silver screen. Wil, Todd and Russel are joined by Christina Aventi and Sunita Gloster.
5. Episode 5
Aired 10 November 2021
What happens when the biggest band in the world teams up with a smaller brand like McDonald's? Plus we unbottle how we're sold water. Wil, Todd, and Russel are joined by Karen Ferry and Pia Chaudhuri.
6. Episode 6
Aired 17 November 2021
Tech companies want you to buy now and pay, and pay, and pay. Plus the risky business of selling sunglasses - is it a bright future or shady deals? Wil, Todd and Russel are joined by Karen Ferry and Kirsty Muddle.
7. Episode 7
Aired 24 November 2021
We pull apart Lego brick by brick, find out what's fishy in the salmon industry, and on the Pitch, our agencies shake up consent campaigns. Wil, Todd and Russel are joined by Sunita Gloster and Emily Taylor.
8. Episode 8
Aired 1 December 2021
'Tis the season for rampant consumerism! Gruen unwraps Christmas campaigns, dissects disturbing novelty flavours, plus a Pitch to reinvent the working week. Wil, Todd and Russel are joined by Karen Ferry and Carolyn Miller.
9. Episode 9
Aired 8 December 2021
How is ad land selling summer? Chanel's Ad-vent calendar, the skincare industry gets an injection of marketing and a Pitch to start (or stop) having kids. Wil is joined by Russel, Dee Madigan, Emily Taylor and Pia Chaudhuri.
10. Episode 10
Aired 15 December 2021
On the Gruen season final, we look at the ads that defined 2021 - the good, the bad, the really bad, and the oh god why won't this year end. Wil is joined by Russel Howcroft, Dee Madigan, Christina Aventi and Camey O'Keefe.