Empires of Industry — Season 3

Aired 25 June 2001 • 50 min

Available in nearly 200 countries, Coca-Cola sells an average of one billion bottles, cans, and glasses of their product daily, with rival Pepsi close on its heals. In this fascinating program, follow the development of these two industry giants and the story of their legendary rivalry. Discover the changes the Coca-Cola formaula has undergone over the years - including the controversy over its once high cocaine content - and find out how a massive business blunder Coca-Cola allowed late-comer Pepsi to step into the spotlight, denying Coca-Cola the onetime opportunity to quash its competition for good.