About this season
British version of the reality competitions series that sees young entrepreneurs compete in several business tasks, attempting to survive the weekly firings in order to become the business partner of one of the most successful businessmen.
Episodes (14)
1. Ten Years of Selling
6.0Aired 14 October 2014 • 60 min
The battle to become Lord Sugar's next business partner begins with a selling task.
2. Wearable Technology
7.0Aired 15 October 2014 • 60 min
The candidates are asked to design a piece of wearable technology.
3. Home Fragrance
7.0Aired 22 October 2014 • 60 min
Each team must create their own range of home fragrance products.
4. Online Video Channel
Aired 29 October 2014 • 60 min
The candidates are set a 21st-century task - creating video channels for YouTube.
5. Coach Tours
8.0Aired 5 November 2014 • 60 min
The teams have two days to create their very own coach tours.
6. Board Game
7.0Aired 12 November 2014 • 60 min
Lord Sugar asks the candidates to design a brand new board game.
7. Advertising - New York
7.0Aired 19 November 2014 • 60 min
Lord Sugar asks the candidates to come up with an advertising campaign for a soft drink.
8. Country Show
7.0Aired 26 November 2014 • 60 min
The candidates attempt to crack the rural market at the Royal Bath and West show.
9. Ten Years of Discount Buying
7.0Aired 3 December 2014 • 60 min
Lord Sugar tells the candidates that he wants to test their negotiation skills.
10. Premium Pudding
7.0Aired 10 December 2014 • 60 min
The candidates are asked to create a brand new range of premium puddings.
11. The Final Five
Aired 16 December 2014 • 60 min
As the tenth series draws to a close, this programme profiles the remaining candidates.
12. Interviews
8.0Aired 17 December 2014 • 60 min
The remaining candidates are interviewed by four of Lord Sugar's trusted advisers.
13. Why I Fired Them
Aired 18 December 2014 • 60 min
Lord Sugar takes a look back at the candidates who fell before the final hurdle.
14. The Final and You're Hired
8.0Aired 21 December 2014 • 60 min
The two finalists must launch their businesses with the help of some former candidates.