About this season
British version of the reality competitions series that sees young entrepreneurs compete in several business tasks, attempting to survive the weekly firings in order to become the business partner of one of the most successful businessmen.
Episodes (14)
1. Cruise Ship
Aired 6 January 2022 • 60 min
This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.
2. Toothbrush
Aired 13 January 2022 • 60 min
The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.
3. Non-Alcoholic Drinks
Aired 20 January 2022 • 60 min
The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.
4. Fishing
Aired 27 January 2022 • 60 min
The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.
5. Gaming
Aired 3 February 2022 • 60 min
The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.
6. Wales
Aired 10 February 2022 • 60 min
In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.
7. Pods
Aired 17 February 2022 • 60 min
The candidates gear up to design, brand and pitch their own electric driverless vehicle.
8. Silverstone
Aired 24 February 2022 • 60 min
The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.
9. TV Selling
Aired 3 March 2022 • 60 min
The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.
10. Baby Food
Aired 10 March 2022 • 60 min
Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.
11. The Final Four
Aired 15 March 2022 • 60 min
With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.
12. Interviews
Aired 17 March 2022 • 60 min
The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.
13. Why I Fired Them
Aired 21 March 2022 • 60 min
Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.
14. The Final
Aired 24 March 2022 • 60 min
The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.