About this season
The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
Episodes (4)
1. Star Wars
8.7Aired 22 December 2017 • 52 min
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
2. Barbie
8.3Aired 22 December 2017 • 45 min
Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
3. He-Man
9.1Aired 22 December 2017 • 47 min
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
4. G.I. Joe
9.0Aired 22 December 2017 • 46 min
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.